Basket Analysis

Overview

Basket analysis enables businesses to see into customer shopping behaviors by examining which products are frequently purchased together. By understanding these patterns, you can gain valuable insights into customer preferences and behaviors.

This information helps tailor marketing strategies, optimize product placements, and enhance customer experiences. Ultimately, leveraging basket analysis helps you make data-driven decisions that improve customer satisfaction and drive sales growth.

Version 1

• General overview of other categories purchased alongside your product. We have the product and brand level data and are building out the data visualizations to represent it.
• Load times may be up to 20 seconds. We are working to improve this and anticipate 1 to 2 second load times soon.