Query
This guide provides an overview of specific query parameters used to monitor, track, and optimize marketing campaigns and user engagement. As your campaigns evolve and grow in complexity, understanding and effectively using these parameters becomes essential.
| Query | Description |
|---|---|
| emailPrefill | Takes the value passed and prefills the email field. Requirement: the form must have an email field. |
| utm_campaign | Used to identify a specific product promotion or strategic campaign. Requirement: Should be integrated with your analytics tracking. |
| utm_source | Identifies which site sent the traffic. For social media, this could be "facebook", "twitter", etc. Requirement: Specify the platform or channel. |
| utm_medium | Identifies what type of link was used, such as email or cost-per-click. For social media, this might be "social". Requirement: Define the marketing medium. |
| code | This field can be any value associated with a campaign to track the signup. |